Every screen, speaking the same language.
Project details
- Role
- Senior Director, Experience Design
- Client
- A national student lender
- Timeline
- 2023 to 2026
- Scope
- Web and native, the entire student lifecycle
Overview
A national student lender had a design system covering 30% of its experience and a brand that changed costumes at every property line. I directed the expansion of that system to 100% adoption across the entire student lifecycle, web and native, so a family moving from marketing page to application to mobile app stayed inside one coherent product. The system became how brand parity and code-base efficiency got enforced rather than requested. The full study, governance boards included, is behind the password below.
Protected work
This case study is protected
The work is under NDA, so the client goes unnamed and the system internals stay sealed. Enter the password to read the full study, or email levi@levibahn.com to request access.
Case studies
Race day has a new home.
Exclusive Racing Club · iOS & web platform
Your Pokémon card collection’s new home.
CardUp · iOS
Your personal connection with the entertainment world.
DIRECTV Year in Review · Web and iOS
Everyone can choose their own plan. It’s that simple.
AT&T Mix n Match · Wireless acquisition flow
Everyone gets a stylist.
EveryWear · Human + algorithm styling platform
The agent sees what the customer sees.
AT&T · Omnichannel & human-assist design
Apply with your eyes open.
A national student lender · Application experience
The right answer, before the phone call.
A national student lender · Flagship native app
Every screen, speaking the same language.
A national student lender · Enterprise design system