Apply with your eyes open.
Project details
- Role
- Senior Director, Experience Design
- Client
- A national student lender
- Timeline
- 2023 to 2026
- Scope
- Marketing through application and servicing
Overview
A student loan application is one of the biggest financial decisions a family makes, usually at the kitchen table, usually after dark. I led the end-to-end redesign of a national student lender’s application journey, from the first marketing touch through submission and the anxious days after. The work improved clarity and conversion across the journey and contributed to a $2B increase in loan originations. The full study, screens included, sits behind the password below.
Protected work
This case study is protected
The work is under NDA, so the client goes unnamed and the screens stay sealed. Enter the password to read the full study, or email levi@levibahn.com to request access.
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