Your personal connection with the entertainment world.

The brief: bring the emotional charge of Spotify Wrapped to DIRECTV customers — and pull a little something extra out of an otherwise boring service provider. I designed the experience. We weren’t going to copy Spotify’s playbook. We were going to do better.

Become the first video company to create an emotional connection with your entertainment by revealing your personal watch habits through an engaging "choose your own path" user experience.

Since Spotify was our main source of inspiration we dug into their past efforts to note the opportunities that were left on the table. As we thought of ways this experience could be improved, we noticed a few opportunities to lean into:

• 🤔 testing your knowledge
• 🧐 exploring geographic data
• ⚡️ quick hit scannable information

With data and key art at our disposal, we knew finding unique connections was our golden ticket. We mined for moments that would feel personal — your top genre, the night you stayed up the latest, the show you finished in a single weekend — then paired each stat with editorial art and copy so the reveal landed with the same warmth as a friend telling you about your year.

One thing we didn’t love from the Spotify efforts was the linear fashion in which you were led down a singular path. We instead opted for a “choose your own path” experience from the start. You can take a quiz and test your knowledge, browse the charts with little effort, or explore trends through an interactive US map. Each layer provided a new way to learn and interact regardless if you were a paying customer or if you were snooping around to satisfy an entertainment craving.