Work

  1. A national student lender

    Flagship Native Application

    Set the product vision and led design from strategy to pixel polish.

    $10M a year off call-centre cost + 31% fewer payment calls

    • Lead Visionary
    • Product Strategy
    • Design System
    • Native App
    View case study

  2. A national student lender

    Application Experience

    Rebuilt the loan application as one system, from first screen to approval.

    $2B rise in originations + 18% more applications completed

    • System Design
    • Content Strategy
    • UX
    • UI
    • Web
    View case study

  3. AT&T

    Mix & Match

    Designed the plan-per-line flow that lets a family build its own bill.

    12% lift in multi-line sales + 9% fewer abandoned carts

    • System Design
    • Acquisition Flow
    • UX
    • Web
    View case study

  4. An art-tech startup

    Spatial Art Curation

    Shaped the concept and pitch for an app that hangs art on your own walls.

    Room scan to first match in under 10 seconds + Partner interest at POC

    • Concept Work
    • Product Strategy
    • Pitch
    • UX
    • UI
    • Native App
    View case study

  5. Rafa Racing Club

    Bespoke Membership Experience

    Led design across app and web for a members-only racing club

    145 iOS screens + 4 codebases

    • Principal Designer
    • Native App
    • Web
    • Design System
    View case study