AT&T
Mix & Match
Designed the plan-per-line flow that lets a family build its own bill.
12% lift in multi-line sales + 9% fewer abandoned carts
View case studyApplication Experience
$2B rise in originations + 18% more applications completed
- Role
- Senior Director, Experience Design
- Client
- A national student lender
- Timeline
- 2023 to 2026
- Team
- 3 product designers, 1 content designer, 12 engineers
- Platform
- Web, desktop and mobile
- Scope
- System Design · Content Strategy · UX · UI · Web
The problem
A student loan application is one of the biggest money decisions a family makes, usually at the kitchen table, usually after dark. The old journey split that night across several systems, and families stalled in the gaps.
The result
We rebuilt it as one journey from the first marketing touch to a funded loan, and more families finished what they started.
The rest of this study is under NDA. The password unlocks all three.